US Department of the Interior, 1975, modern movement,
Paul Rand was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Westinghouse, ABC, and Steve Jobs’ NeXT. He was one of the originators of the Swiss Style of graphic design.
- What I enjoy about this poster is that all the text is equally balanced and has perfect symmetry. The poster successfully delivers the message with a creative and colorful, attractive force that makes your eye follow from the top to the bottom.
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