Michael Beruit & Jules Cheret

Michael Beruit, Green Patriotism Campaign, 2008,

I find this piece interesting because the color and font scheme are very simple and clean. They are modern in a sense with current political issues but it has a classic and traditional feel to how an effective ad should look like. I especially enjoy that creativity that he used in using the green man in all of the ads.

He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art (MoMA), the Metropolitan Museum of Art, and the the Cooper-Hewitt, National Design Museum, all in New York; the Library of Congress in Washington, D.C.; the Museum für Kunst und Gewerbe, Hamburg, Germany; and the Musee des Arts Decoratifs, Montreal. He has served as president of the New York Chapter of the American Institute of Graphic Arts (AIGA)AIGAArchitectural League of New York and of New Yorkers for Parks. In 1989, Bierut was elected to the Alliance Graphique Internationale, in 2003 he was named to the Art Directors Club Hall of Fame, and in 2006 he received the profession’s highest honor, the AIGA Medal, in recognition of his distinguished achievements and contributions to the field. In 2008 he received the Design Mind Award in the National Design Awards presented by the Cooper-Hewitt, National Design Museum, Smithsonian Institution. from 1988 to 1990 and is president emeritus of National. He currently serves as a director of the Bierut is a Senior Critic in Graphic Design at the Yale School of Art. He is co-editor of the anthology series Looking Closer: Critical Writings on Graphic Design, published by Allworth Press, and in 1998 he co-edited and designed the monograph Tibor Kalman: Perverse Optimist. He is a co-founder of the weblog Design Observer and his commentaries about graphic design in everyday life can be heard nationally on the Public Radio International program “Studio 360.” His book Seventy-nine Short Essays on Design was published by Princeton Architectural Press in 2007.

Jules Cheret, 1836-1932, Exposition Universelle des Arts Incoherents

A French painter and lithographer who became a master of Belle Epoque poster art. Often called the father of the modern poster.

I enjoy this piece because of the colors the artist chose to use to convey a sort of creepy scary look. Instead of using a lot of black and gray, the artist chose to use pinks and blues, which is not seen very often. I enjoy how the artist uses a calligraphy font face.